Vancouver, Canada is where I call home. Born and raised in this beautiful city, I studied at the University of British Columbia and graduated from the Sauder School of Business with a Bachelor of Commerce Degree, majoring in Marketing. Through my university education, I learned the fundamentals of business and marketing, which are the core principles of any digital marketing strategy.

Shortly after graduating, I began working for a digital marketing agency as a digital marketing strategist. Through this opportunity, I gained practical experience and deeper knowledge of digital marketing. During the 7.5 years at this agency, I helped a variety of clients by analyzing their online marketing initiatives, developing digital strategies and executing digital marketing campaigns. Each client was unique, and each strategy needed to cater to their individual business objectives and target audiences. Through working with the breadth of clients, I gained wide, hands on experience with different industries, digital marketing tactics, and marketing channels. This work included:

• digital marketing strategy analysis and development
• Google Analytics configuration and analysis
• Google Adwords campaign development and management
• social media advertising (YouTube, Facebook, Twitter, LinkedIn)
• email marketing
• key influencer outreach
• social media engagement
• search engine marketing (SEM)
• search engine optimization (SEO)

I currently work independently with businesses and organizations, trying to make digital marketing more accessible, less confusing, and more effective.

Money is only a means of achieving a goal and not the goal itself.